Thursday, September 24, 2009

Everything I Know about Marketing I Learned from Google

UPDATE 6/15/10: The New Website for the Book is Live at! This blog will no longer be updated.

Please visit to read more about the book and share your thoughts on lessons learned from Google.

McGraw-Hill Professional

Coming Fall 2010...

A new book from McGraw-Hill by Aaron Goldman, founder and managing partner of Connectual, sharing 20 simple yet elegant lessons Google has taught the marketing world.

Everything I Know About Marketing I Learned From Google

The Googley Lessons...

1. Relevancy rules
2. Tap the wisdom of the crowds
3. Keep it simple, stupid
4. Mindset matters
5. Be where your audience is
6. Don't interrupt
7. Act like content
8. Test everything
9. Track everything
10. Let the data decide
11. Brands can be answers
12. Your unique selling proposition is critical
13. Your competition is broader than you think
14. You can learn a lot from a query
15. Sex sells
16. Altruism sells
17. Show off your assets
18. The more shelf space, the better
19. Make your company a great story
20. Don't rely on search engine marketing alone

PLUS Chapter 21: Future-Proofing... in 10 years, will everything I know about marketing still be learned from Google?

Pre-order now available from Amazon, Barnes & Noble and Borders!

For a quick overview of each Googley Lesson, see this series of bylines in MediaPost...

Part 1:

Part 3:
Even More On: Everything I Need to Know About Marketing I Learned From Google

What has Google taught you about marketing?
Share your thoughts via @GoogleyLessons on Twitter and I may include them in the book.

Submit your email to be notified when the book is published.

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