Thursday, September 24, 2009

Everything I Know about Marketing I Learned from Google

UPDATE 6/15/10: The New Website for the Book is Live at! This blog will no longer be updated.

Please visit to read more about the book and share your thoughts on lessons learned from Google.

McGraw-Hill Professional

Coming Fall 2010...

A new book from McGraw-Hill by Aaron Goldman, founder and managing partner of Connectual, sharing 20 simple yet elegant lessons Google has taught the marketing world.

Everything I Know About Marketing I Learned From Google

The Googley Lessons...

1. Relevancy rules
2. Tap the wisdom of the crowds
3. Keep it simple, stupid
4. Mindset matters
5. Be where your audience is
6. Don't interrupt
7. Act like content
8. Test everything
9. Track everything
10. Let the data decide
11. Brands can be answers
12. Your unique selling proposition is critical
13. Your competition is broader than you think
14. You can learn a lot from a query
15. Sex sells
16. Altruism sells
17. Show off your assets
18. The more shelf space, the better
19. Make your company a great story
20. Don't rely on search engine marketing alone

PLUS Chapter 21: Future-Proofing... in 10 years, will everything I know about marketing still be learned from Google?

Pre-order now available from Amazon, Barnes & Noble and Borders!

For a quick overview of each Googley Lesson, see this series of bylines in MediaPost...

Part 1:

Part 3:
Even More On: Everything I Need to Know About Marketing I Learned From Google

What has Google taught you about marketing?
Share your thoughts via @GoogleyLessons on Twitter and I may include them in the book.

Submit your email to be notified when the book is published.

Wednesday, September 23, 2009

The Sequel

Do you think JK Rowling waited until she finished writing the first Harry Potter book before outlining year #2 at Hogwarts? Hardly.

I give you...
Everything I Need to Know About Product Development I Learned from Google

1. When in doubt, crowdsource
2. It doesn't have to be perfect
3. Leverage the economics of free
4. Open source is the best source
5. Don't lose the signal

Submit your email to be notified when the book is published.

Monday, September 21, 2009

It's Now a Trilogy!

This just in...
Everything I Need to Know About Business I Learned from Google

1. Innovate or die
2. Automate or die
3. Tap the long tail
4. Keep your head in the cloud
5. Don't scare users
6. Respect the law of supply and demand
7. Focus on your hard-core users first
8. Keep your customers close and your competitors closer
9. Follow the law of averages at your own peril
10. Find your golden goose, then give away the farm
11. Make yourself very profitable for other businesses

Sunday, September 20, 2009

So Much More to Learn

Google your way to a better love life...
Everything I Need to Know About Dating I Learned From Google

1. Don't wear black hats on first dates
2. Race doesn't matter
3. There's someone out there for everyone
4. Don't play hard-to-get
5. Personal hygiene is key
6. Sometimes it is a popularity contest
7. Don't wait three days to call back
8. Take your date to a nice restaurant
9. Don't hide anything
10. Communication is everything
11. Don't dress too flashy
12. Check your sources
13. It's a numbers game
14. Don't settle
15. 5"9 means 5"3

Submit your email to be notified when the book is published.

2009 Googspiration

That's a wrap...
Top 10 Things I Learned From Google This Year

1. Google is fascinating
2. In the future, everyone will be famous for fifteen seconds
3. Faster is better
4. Google knows us better than we know ourselves
5. Birds of a feather flock together
6. There is a place for display ads on SERPs
7. Mobile marketing has arrived
8. You can mask anything with a pretty dashboard
9. We live in a sick world
10. It’s time to throw the book at ‘em

Submit your email to be notified when the book is published.